Website Promotion - 10 Ways to Success

Fortunately there are more ways than one to increase website

traffic. If you don't mind spending a few bucks to attract visitors,

the options obviously increase. But let's examine what you can do

to increase website traffic totally free of cost. It can be done and

here are 10 ways to do it.

10 Effective Website Promotion Techniques

1. Search engine and directory submission: This is the first step

towards effective website promotion. Don't wait for the search

engines to find your site. Go ahead and submit to them voluntarily.

Submitting a sitemap would be better and will encourage the

search engines to examine your site more often. Visits by the

Search Engine Spiders are a key way to increase website traffic.

2. Top search engine ranking: Search engines drive maximum

traffic to websites. Millions of surfers depend on search engines to

locate the information they want. Research proves that people

won't usually go beyond 2-3 results' pages (top 30 results) in their

quest. Now you know the importance of gaining a top listing.

3. Listing in the top directories: Don't ignore directory listings for

your website; they get you about 10% of the traffic. You can really

increase website promotion through the directories. The directories

have human edited listings, and are more reliable and relevant.

Don't ignore Open Directory Projects, such as DMOZ.

4. Build link popularity: Top search engines count inbound links

when ranking your website. Look for free link exchange programs.

You can increase website traffic by including relevant links to your

site. Some website owners use free blogs as lead generation

tools. These things definitely help in your website promotion

efforts. They are also a direct means to increase website traffic for

free! Free classified ads that allow links to your URL are also good

ways to increase website traffic.

5. Article marketing as traffic drivers: A relatively new but powerful

website promotion tool and excellent website traffic booster.

Publish articles on Ezine and Article Directories. Articles create

interest in your website as you are seen as an expert. Having

your URL and anchor text listed increases your number of relevant

inbound links.

6. Use forums: Forums are a good way to boost your website

promotion campaign as they are opinion builders. Join discussions

and include your website URL.

7. Sign-up visitors for newsletters: Signing up new visitors is a

great way to increase website traffic. The more the subscribers

you have, the more revisits you will get. Use links to various

products and pages throughout the newsletter.

8. Increase organic and direct traffic: Give your visitors reasons for

them to return to your site. Use ideas like autoresponder courses,

etc. Organic increase of your website's popularity means retaining

your audience while you ramp up your website promotion tactics.

9. Hire a professional to design your website: Good website design

goes a long way toward retaining your visitors and increasing new

visits to your site. A professional web designer knows that pages

that are very long and require lots of scrolling down risk

abandonment without getting read. A professional website design

job will go a long way in retaining your visitors, drawing new ones

and is an excellent website promotion tool. A professional web

designer can give your site just the right mix of graphics and text.