Keeping Website Promotion in Mind While Developing Your Website


Website promotion is one of the most basic yet most vital factors

of e-business. If your website isn't placed in front of a

targeted audience, those that will benefit from what you have to

offer, the website loses its purpose altogether. Thus, website

promotion is something that should be considered at all times,

especially when the website is initially being developed.

To develop a website that will be a good tool for your business,

there are several things about website promotion to consider. Of

course you'll want to consider your target market, your image,

your competition, your unique selling proposition, your sales

copy and everything else that goes along with building and

marketing a business. But, for an internet business you also must

contemplate the search engines which are undoubtedly the most

important website promotion devices you'll ever encounter in an

internet-based business.

With the ever growing number of websites on the internet, using

search engines for website promotion isn't easy. The most

difficult part perhaps is developing an understanding of how the

search engines rank your website. Different search engines have

different rules and techniques for ranking websites and those

rules change often, so basically they keep you guessing.

At any rate, there is one thing that search engines always rely

on when ranking your website and that is keywords and keyword

phrases. For website promotion purposes, you definitely need to

think about keywords when developing a website because that's

what the search engines consistently use to categorize your

website which makes it accessible to browsers who are searching

for your products, services or information.

Because competition on the internet is so fierce, you need to

select niche phrases for your keywords to minimize the

competition, to ensure that obtaining a decent search engine

ranking will be possible and to ensure that your website

promotion won't cost you a fortune.

For the purpose of website promotion through the search engine,

keywords and keyword phrases should be included both in the

website's content (the text) and in the source code. It is also a

good idea to include keywords or keyword phrases in your domain

name. So, in the website development phase, before you even

choose a domain name, knowing what keywords you will be using is

important.

Wordtracker is an online tool that is great for selecting

keywords and keyword phrases that will be conducive to your

website promotion efforts. Using Wordtracker you can pull reports

on keywords to see how popular they are and to estimate how much

traffic they will generate and how much directing the traffic to

your site via pay-per-click might cost you. You can even tell how

much competition there is for a particular keyword or keyword

phrase.

Once upon a time website owners tried to obtain top search engine

ranking by overusing keywords, using irrelevant keywords and

basically trying to "fake the search engines out" by making it

appear that their websites offered value to browsers when in fact

they did not. Such manipulative search engine optimization

practices quickly became known as spamming the search engines

which resulted in websites using such tactics being banned from

the search engines.

Be cautious not to spam the search engines because being banned

can certainly halt your website promotion in an instant. Besides,